small changes that spark big influence At some point today you’ll probably need to persuade someone—your boss, a co-worker, a customer, your spouse, or even your kids. In our time-challenged modern world a crucial question emerges that this book helps you answer: What’s the smallest change you could make to your approach that will best increase your chances of success? In THE SMALL BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, often it’s not the strength of your argument or how much information you provide that will carry sway. More and more it is small changes to the way you present your proposal or argument that can make the biggest difference to your results. Offering surprisingly simple suggestions and explaining the extensive scientific research behind them, THE SMALL BIG presents more than fifty powerful, and above all, small changes that you can immediately put into practice. THE SMALL BIG is an indispensable guide for anyone who wishes to change the behavior of others effectively, efficiently, and ethically. Because when it comes to influencing and persuading others small is very much the new BIG! “ A tour de force.” — Daniel Pink, New York Times bestselling author of To Sell Is Human and Drive.
Robert B. Cialdini, Ph. D. presented at the Red Brick Health Client Summit last April, where he spoke on effective and persuasive communication in an uncertain health care environment. He is collaborating with Red Brick again to share insights from his new book The small BIG: Small Changes that Spark Big Influence in a two-part series. Find Part II here. Cialdini is an expert in persuasion, compliance and negotiation who has spent his career researching the science of influence. He is the New York Times Best Selling author of Influence, recommended as one of Fortune Magazine’s most important books for business. Influence has appeared on CEO Read’s 100 Best Business Books of All Time and Best Marketing Books of All Time lists and has been translated into over 28 languages. Alongside his career as author, Cialdini is the president of INFLUENCE AT WORK, a global training, consulting, and speaking company focusing on the successful and ethical uses of persuasion science for business. Robert B. Ciadini, Ph. D. A while ago I wrote a book1 with a provocative thesis: Highly successful persuasive appeals can be understood in terms of a very limited number of principles of social influence—those that are so powerful that they generate desirable change in the broadest range of circumstances. In the book, I sought to support my claim with scientific evidence demonstrating that a wide variety of communicators who incorporate one or another of these principles into a proposal or recommendation can expect significantly greater agreement as a result. I counted only six such “universal” principles of influence. Reciprocation. People are more willing to comply with requests (for favors, services, information, concessions, etc.) from those who have provided such things first. For example, according to the American Disabled Veterans organization, mailing out a simple appeal for.
Enter the characters you see below Sorry, we just need to make sure you're not a robot. For best results, please make sure your browser is accepting cookies. Type the characters you see in this image: Try different image Conditions of Use Privacy Policy ©, Amazon.com, Inc. or its affiliates.
Download Now